Star FM plays International and Arabic pop music targeting Arab expats in the United Arab Emirates.
It caters to the duality of the listeners and understands the fusion they have between Western influences and their Arab roots.
Star FM is the only radio station in the region that gets the mix of their audience and plays songs form both cultures back to back.
Building on the station's own identity and insight. The idea of mixing the names of famous arab pop stars with famous international stars was born.
